About Afrikin

About

 

AFRIKIN® (pronounced ah-free-kin) is a platform that curates the arts and culture of people of color, as we advance our ingenuity and promise across the African Diaspora.

The term AFRIKIN® is the fusion of two words “Africa (the continent) and Kinship (a sharing of characteristics or origins)”. The concept was created as a foundation for people of color to share in our collective and individual experiences around the world, a diverse population of over 2.3 billion people.

AFRIKIN® presents current culture through art, fashion, talks, food, innovation and performance – ways to connect, communicate and experience the lives and perspectives of our brothers and sisters, our AFRIKIN®, across the Diaspora.

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AFRIKIN® recognizes that, in our vastness, there is uniqueness to us all; highlighting the experiences of the collective as well as the individual in presenting ‘conscious‘ global content to end the pejoration is a key factor.

From online debates to staff generated content and intimate gatherings to national and international festivals, this fluid platform has found ways to cater to the niche while speaking to the masses of the AFRIKIN® family around the world.

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AFRIKIN® redefines the Black aesthetic as a collaborative platform and facilitator of the musing, creative and free spirit of world culture. AFRIKIN® is a form of escapism from the isms and schisms that contribute to the social injustice that people of color have been dealing with. We use it as a deliberate tool to correct the misconceptions of our history. It crafts a new narrative to tell our full history, our achievements and current activism agenda. As agents of change, we must show that there is more to us than how we are looked upon and/or portrayed by mainstream media.

We are in no way focused on a misconstrued past that has been told for generations. Neither are we another movement that is discussing the need for repatriations or asking slave masters‘ permission. We are a group of people focused on measured results from this time and space forward. AFRIKIN® is a minority-owned company working to achieve excellence against many odds.

Our day-to-day actions include the transformation of living Souls in our immediate communities and beyond. Youth counseling, job search and art workshops are a few of the ways we currently contribute. It is not rocket science, the ways we can help our AFRIKIN® family. The answers are in the arts for: education, healthcare, jobs and much more. Artists have been influencing the masses for generations. It is up to us to apply these teachings collectively, to create a brighter future.

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The AFRIKIN® programming platform unites an intergenerational and multicultural audience of ‘Baby Boomers’ and ‘Millennials’ across the Diaspora who actively seek cultural innovation and creative perceptual experiences.

Our African origins bind us together in kinship, stemming from one root geographical source point. Scientists have long known that humans originated in Africa. Acknowledgement of this reality created AFRIKIN®.

Check out our Youtube Transcultural playlist to gain some insight on what to expect at the AFRIKIN® Transcultural experience.

Mission

 

The mission of AFRIKIN® is to curate creative programming and positive media based on transcultural exchange that highlights our fight for racial, economic, and social equality.

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AFRIKIN® promotes connectivity, culture, oneness, racial and social justice as expressed through the arts. We believe that art speaks louder than words.

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Together we work to raise awareness and provide solutions. We inform, empower and inspire people to take the next step to raise the profile of the Diaspora. After all our goal is not to reinvent the wheel, but to create the best wheel. The transformative effect of creative people on societal progress has been a motivating factor in our programming. We create solutions instead of illustrating the problems.

Founder's Note

 

fonz 2017Alfonso D’Niscio Brooks – I’ve been told to use my voice to articulate a trans-national framework and to engage with social transformations. I cross racial and ethnic divides, providing the world with a vision of what it could be; one in which we are all better off. I also recognize how we need to move beyond multiculturalism to transculturalism – the ability to see oneself in the other an extension through all human culture.

Since 1998, we have produced national and international events. Our market research over the past five years demonstrates the need to shift our focus from traditional mainstream multicultural events, to a cost effective yet first-rate social, cultural, and economic movement. I describe our work as a turn towards the human and in so doing reveals the constructive achievements and narratives of various grassroots organizations that contributed to the internal transformation of class and economy in the world.

My attitude towards intellectual work and social relations has always been one of consistency, courtesy, forthrightness, reliability and professionalism. I have proven myself as one willing to always go the extra mile to master the various approaches and responsibilities with which I am charged. It will be a pleasure to work with you on this endeavor, as we help AFRIKIN® improve lives and make the world a better place.

Sincerely,

Alfonso D’Niscio Brooks,
Founder, AFRIKIN®

Goal

 

We have what one might call a very ambitious goal. But as  Rob Siltanen so eloquently said: “The people who are crazy enough to think they can change the world are the ones who do”.

AFRIKIN® are global people, whether they be of African descent or identify with the continent. They are intergenerational and multicultural.

Our hope is that dictionaries and the world will one day acknowledge this title and description for people of color globally without context. Recognizing that race is a social construct, AFRIKIN® is addressing the issue at its core in racism and colorism.

afrikin-giphyCurrently there are too many terms for the AFRIKIN® family with each replacement seeking to be less loaded than its predecessor. Society has created so many psychological dismantlers that we refuse to mention here.

Names for the AFRIKIN® family will continue to change as long as people have negative attitudes toward them. We will know that we have achieved mutual respect when the names stay put. This is how language works: It reflects the relationships between speakers and groups. Lauren Hall-Lew, a sociolinguist at the University of Edinburgh says: “If a word that refers to something always appears in sentences where that thing is framed negatively, then that term will take on that negativity.” Together we can strategically empower ourselves by identifying with Africa + Kinship = AFRIKIN® 

Check out our Youtube Transcultural playlist to gain some insight on what the AFRIKIN® Transcultural experience.

Manifesto

 

Statement of Purpose

How long are we going to allow other people to name us, to determine what we respond to?

There was a time we answered to “colored”, but now it’s an insult. How then did “people of color” become acceptable?

What is an African-American?

Our Hispanic brothers and sisters are often maligned for not aligning with the term “Black”.

Caribbean people in general have had difficulties being lumped in with “Black Americans”.

Our African brothers and sisters do not categorize themselves as Black, but instead they rep their tribe with pride.

Bi- and multiracial people are often ostracized for not being Black enough, but didn’t they say that one drop makes us Black? Do we agree?

Why aren’t we united in our concept of identity?

We are a people united by our origins in a geographical source point, Africa. The world’s majority come from a continent that is larger than the mainland US, most of Europe, China and India combined.

We are brothers and sisters of the African diaspora. We are kinfolk. We are AFRIKIN.

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Finally, there is a term with which we can identify without the historically negative implications, a title that has not been marketed in the Western world as a synonym for lazy, predator, criminal, thug.

We do not accept the way we’ve been categorized, insulted, cheapened for centuries; we are looking forward together as a people.

We are no longer asking each other to confirm stories of what we did before slavery or whose fault it is that we were lost.

We are no longer letting the media brainwash us with demeaning images of our brothers and sisters abroad that portray them as savages when it is know who has created the most destruction and chaos on this earth.

Through art, we communicate with our contemporaries, our kinfolk across the globe today, and how they navigate this crazy and amazing world we live in.

We are learning about each other FROM each other, the differences and similarities we share as a people of modern day.

Together, we work together with this understanding to create change and improve the future for our children so that they have a better history to reflect upon.

Together, we are AFRIKIN.

Team Afrikin

 

Team AFRIKIN® is a dedicated and accomplished group of fine arts, entertainment, international relations, marketing, media and production professionals who together pool their expertise to create cultural events unlike any other. As a leading provider of live entertainment in the U.S., our services range from event management and programming to booking first-rate performing artists and developing effective campaigns. Our team’s unparalleled skill in creating new experiences with a social impact, demonstrates how creative people use their efforts to solve problems.

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With an international reach as well as local and regional presences in California, Colorado, Florida and New York, Team AFRIKIN® has become a staple resource for multicultural events in the United States due to our strong work ethic and commitment to excellence. Our talented executive staff maintains a constant touch on the pulse of today’s popular culture to craft programming that consumers need. We know that talent is everywhere, however opportunity is not so we create opportunities by bridging the gap between ‘conscious’ artistry and the corporate realm to respond to the existing multi-layered market. Team AFRIKIN® continues to be dedicated to our legacy and vision of building bridges between worlds.

Meet Team AFRIKIN®

The Opportunity

 

Understanding the will of the people as expressed through their art and culture presents a unique opportunity. The arts has always been a peaceful way to foster understanding between opposing sides. Work produced from human skill and imagination brings people of diverse backgrounds together for the creation of new experiences that progressively educate, enrich and foster growth and development in society. Arts and culture transcend language and race.

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We have access to an emerging generation of bold creatives, entrepreneurs, innovators and thinkers producing cottage industry wealth. These creatives desire tangible goods, aware of their ability to exercise their choice in the marketplace. AFRIKIN® brings these contemporary influencers together to fill a much needed void in society.

Extraordinary talent in art, culture and entertainment is what the AFRIKIN® platform curates. We have the unique ability to connect integral aspects of grassroots and street culture with blended audience groups and patrons. AFRIKIN® informs its patrons and sponsors on change and development within society and what will be culturally relevant in the arts. This allows for strategic placement in the marketplace.

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AFRIKIN® is unique with the potential of becoming a household name by virtue of its connection to target niche markets of over 2.3 billion people of color. This audience is intergenerational and transcultural (cross cultural, involving, encompassing, or extending across two or more cultures). These individuals, families and groups are some of the most active communities of citizens outside of their countries, and yet there is a lack of a home that highlights and targets these growing demographics. AFRIKIN® fills this need and gives those in need an opportunity to cumulatively analyze qualitative data on the interests and preferences of our participants.

The Answer

 

The key value of AFRIKIN® is its superior original content – dynamic art, creative, culinary offerings, fashion and world-class entertainment. AFRIKIN® brings together the who’s who from the Diaspora’s ecosystem under one roof to advance the future of people of color.

We are fusing innovation with a traditional festival module. Not just innovation from a technology standpoint, but innovation in the arts, fashion, food and music.  AFRIKIN® curates positive, thought provoking content that motivates and inspires. We cultivate this content to promote social justice and as a contrast to the negative societal elements that affect the AFRIKIN® nation.

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The AFRIKIN® Talks “innovation consortium” presents discussions, interviews and lectures with artists, scholars and new influencers in the arts industry while focusing attention on the world’s collective challenges. AFRIKIN® is the answer to the question of how to benefit from this opportunity and tap into these new markets.

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AFRIKIN® has advanced its vision to elevate and raise awareness of the profile of persons of color within the multi-layered marketplace.

Fortune 500 companies and other advertisers have allocated significant resources to harness the ever-growing buying power of the expanding base of cross-cultural consumers within the multi-billion dollar business of art and culture. The attention of these consumers and influencers is “the most valuable resource in the world” to these advertisers.

The AFRIKIN® platform focuses its audience’s attention on arts programming, positive media and content that brings sponsoring advertisers into the public’s consciousness. AFRIKIN® includes opportunities for sponsors to interact with these combined groups and receive audience feedback.

A New Standard

 

What sets AFRIKIN® apart from other traditional and mainstream arts and culture gatherings is the emphasis placed on the essential components that humans need for their well being – positive, thought-provoking content that motivates, comforts and promotes peace in our ever changing world.

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Our goal is to empower artists and participants for the growth and circulation of community wealth.  This is achieved through cultural exchange, educational discourse and concentrated content designed to enhance and inform its audience.   These elements help societies to thrive and produce.

The arts and culture industry is an economic driver in communities—a growth industry that supports jobs, generates government revenue, and is the cornerstone of tourism. Art that drives and inspires helps participants to expand their creativity in terms of output and problem solving.  Being motivated to be facilitators of peace within, at home and then outward, creates a rhythm for life – one world … one beat.

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Accomplishments

 
  • AFRIKIN® Reggae Brunch (North Miami, FL): 2017
  • AFRIKIN® Healing Our Nation (Miami, FL): 2017
  • AFRIKIN® Launch (Miami, FL): 2016 – present
  • Art & Reason at the Museum of Contemporary Art (North Miami, FL): 2015
  • Nelson Mandela Day Denver (Denver, CO): 2014 – 2015
  • Budweiser One Love Nutrifest (Miami, FL): 2012
  • Miami Reggae Festival (Miami, FL): 2011 – 2014
  • Bayside Rocks Festival (Miami, FL): 2010
  • WBLS Reggae Music Fest (Long Island, NY): 2008 – 2009
  • Reggae Carifest (New York, NY): 1998 – 2007

DISCLAIMER

 
  • Credits

    AFRIKIN®, Afrikin Fest, Afrikin LLC in this disclaimer represents the website and all intellectual property known or unknown in the future.

    Anything authored by the team at AFRIKIN® by AFRIKIN® is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

    Based on a work at http://afrikin.org/

    Permissions beyond the scope of this license may be available at http://afrikin.org/. The work on this site is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, visit Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

  • No Warranties

    The trademark AFRIKIN®, as well as certain logos and other marks used in the Site (the Marks) are owned by Brooks Creative Agency, Inc., a wholly owned subsidiary of Brooks Music Group, Inc., and used under license by its affiliated companies. You may not use the Marks displayed on this Site, or any other content on the Site, except as provided in these Terms and Conditions. Any other use is strictly prohibited and Brooks Music Group, Inc. will take all necessary action to enforce its rights. This website is provided as is without any representations or warranties, express or implied. AFRIKIN®, Afrikin Fest, Afrikin LLC makes no representations or warranties in relation to this website or the information and materials provided on this website.

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    AFRIKIN®, Afrikin Fest, Afrikin LLC has used reasonable efforts to include accurate and up-to-date information on the Site, however it makes no warranties or representation as to the accuracy of its contents. AFRIKIN®, Afrikin Fest, Afrikin LLC assumes no liability or responsibility for any errors or omissions in the contents of the Site. Without prejudice to the generality of the foregoing paragraph, AFRIKIN®, Afrikin Fest, Afrikin LLC does not warrant that: this website will be constantly available, or available at all; or the information on this website is complete, although true can be frequently updated, accurate or non-misleading.

    Nothing on this website constitutes, or is meant to constitute, advice of any kind. [If you require advice in relation to any [legal, financial or medical] matter you should consult an appropriate professional.] If you seek to hire us for any services mentioned you must book a consultation.

  • Limitations of Liability

    AFRIKIN®, Afrikin Fest, Afrikin LLC will not be liable to you (whether under the law of contract, the law of torts or otherwise) in relation to the contents of, or use of, or otherwise in connection with, this website: [to the extent that the website is provided free-of-charge, for any direct loss;], for any indirect, special or consequential loss; or for any business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships, loss of reputation or goodwill, or loss or corruption of information or data.

    AFRIKIN®, Afrikin Fest, Afrikin LLC and Brooks Music Group, Inc. are not liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTIBILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. Further, Afrikin Fest assumes no responsibility for and shall not be liable for any damages to, or viruses that may infect your computer equipment on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video or audio from the Site. Your use of this Site is solely at your own risk. Because some jurisdictions do not permit the exclusions of certain warranties some of these exclusions may not apply to you. Under no circumstance shall Afrikin Fest its parent, subsidiaries or affiliates and each of the foregoing directors, officers, employees, agents, contractors, counsel, successors and assigns be liable for any damages or injury whether direct, indirect, punitive, incidental, special or consequential that results from the use of or inability to use this Site or any portion thereof including, without being limited thereto, any offering that may be made therein. This limitation of liability applies whether the alleged liability is based on contract, tort, negligence, strict liability or any other basis, even if AFRIKIN®, Afrikin Fest, Afrikin LLC had been advised of the possibility of such liability. The total liability of Afrikin, Afrikin Fest, Afrikin LLC to you for all losses, damages and causes of action (in contract, tort, including without limitation, negligence or otherwise) will not be greater than the amount you paid to access the Site. You may bring no claim against AFRIKIN®, Afrikin Fest, Afrikin LLC more than one (1) year after the action arose. Because some jurisdictions do not allow the exclusion of incidental or consequential damages the liability of AFRIKIN®, Afrikin Fest, Afrikin LLC in such jurisdiction shall be limited to the extent permit by the law thereunder.

  • Exceptions

    Nothing in this website disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude or limit; and nothing in this website disclaimer will exclude or limit AFRIKIN®, Afrikin Fest, Afrikin LLC, Diaspora Festival, iBFF, International Black Food Fest, Inity Weekly, Rockers Movement, Rockers Apparel, Brooks Creative Agency, iBFF Miami, Nelson Mandela Day Denver or other companies now known or unknown involving AFRIKIN®, Afrikin Fest, Afrikin LLC liability in respect of any: death or personal injury caused by AFRIKIN®, Afrikin Fest, Afrikin LLC or companies negligence; fraud or fraudulent misrepresentation on the part of AFRIKIN®, Afrikin Fest, Afrikin LLC or matter which it would be illegal or unlawful for AFRIKIN®, Afrikin Fest, Afrikin LLC to exclude or limit, or to attempt or purport to exclude or limit, its liability.

  • Reasonableness

    By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable. If you do not think they are reasonable, you must not use this website. AFRIKIN® makes no representation about any other site that you may access through its Site and is not responsible for the contents of any other site. Unless expressly stated, AFRIKIN® does not endorse any products or services offered by any company or person linked to its Site. You may not create a link to the AFRIKIN® Site without first obtaining its written permission.

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  • Other Parties

    You accept that, as a limited liability entity, AFRIKIN®, Afrikin Fest, Afrikin LLC has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against AFRIKIN®, Afrikin Fest, Afrikin LLC officers or employees in respect of any losses you suffer in connection with the website.

    This Site is controlled by AFRIKIN®, Afrikin Fest, Afrikin LLC from its offices within the United States of America. AFRIKIN®, Afrikin Fest, Afrikin LLC makes no representation that all of the contents of the Site are appropriate or available for use in other locations, and access to the Site is prohibited from locations where some or all of the content is illegal. If you choose to access this site from other locations you do so on your own initiative and you are responsible for compliance with applicable local laws. You may not use or export any contents of the Site in violation of U.S. export laws and regulations. Any claim relating to the Site content shall be governed by the internal substantive laws of the State of Florida without regard to its conflict of law principles.

    Any failure by AFRIKIN®, Afrikin Fest, Afrikin LLC to enforce any of its rights under these Terms and Conditions or under applicable law shall not constitute a waiver of such rights. If any provision of the Terms and Conditions shall be deemed unlawful by a court of competent jurisdiction, or for any reason unenforceable, then that provision shall be deemed severed from these Terms and Conditions and shall not affect the validity and enforceability of any remaining provisions hereunder. These terms and conditions contain the entire agreement between you and Afrikin Fest relating to your use of the Site.

    [Without prejudice to the foregoing paragraph,] you agree that the limitations of warranties and liability set out in this website disclaimer will protect, AFRIKIN®, Afrikin LLC, Afrikin Fest, Rockers Movement, Rockers Apparel, Brooks Creative Agency, iBFF Miami, International Black Food Fest LLC, iBFF, Nelson Mandela Day Denver, BB Arts Center LLC, officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as Alfonso D’Niscio Brooks.

  • Unenforceable provisions

    AFRIKIN®, Afrikin Fest, Afrikin LLC may, at any time, revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions. If any provision of this website disclaimer is, or is found to be, unenforceable under applicable law, that will not affect the enforceability of the other provisions of this website disclaimer.