About Afrikin

About

 

AFRIKIN® was born from the concept of Africa plus kinship as a foundation for people of color to show who they really are. People of all colors should be able to be true to themselves and each other without social constructs. AFRIKIN® is a collaborative platform for the presentation of world culture.

Our theme, We Influence The World Through Sound & Light, describes our means of generating positive energy to the world through our content and programming sound and light being essentials in event presentation.

Frequencies are transmitted through sound which can create vibrations that attract people positively.

Light provides illumination and visibility. The light of the mind can give hope and we use this light to advance the ingenuity and promise of people of color.

Mission

 

The AFRIKIN® experience promotes connectivity, culture, oneness, racial and social justice, as expressed through the arts. We believe that art speaks louder than words. AFRIKIN® develops creative programming around common denominators derived through transcultural exchange. The world’s African origins bind us together in kinship, stemming from one root geographical source point. Scientists have long known that humans originated in Africa. Acknowledgement of this reality called for the creation of AFRIKIN®.

AFRIKIN® provides opportunities for the enrichment of lives by providing an outlet for the diverse expressions coming out of our growing, intergenerational and multicultural, global audience.

Corporations exist by servicing the needs of the market and the market exists by the will of the people. Goodwill extended to the people grows the market. A growing transcultural audience awaits our goodwill.

Strategic Vision

 

What void are we filling ?

The AFRIKIN® programing platform bridges the gap between the expiring market and addresses the needs of the newly emerging market. The expiring market is a youth market created in the 1950s with the invention of the “teenager” as a consumer group. This newly created ‘teenager’ category erupted as a major force in 1969. Teenagers were strategically isolated from their surrounding adult groups through television and consumer programming. These varying consumer groups, at this point, began to be provided with their own individual programming, tailored to their specific demographic, rather than only being exposed to general family content. This youth demographic became highly visible in 1969 as they rebelled against the adult groups and set-up their own ‘mature culture’ reflecting that they we’re no longer teenagers. This was the culture of the pop revolution, punk, and youth driven, post 1969 art and culture. This youth-driven culture was abandoned in the late 1980s and early 90s as these ‘mature’ youth settled down, had children, and became part of the establishment. The youth demographic progressively became known as the “Baby Boomer” demographic – still youth oriented and also now a trillion dollar market. These “empty nest” individuals have returned to the forefront of art and culture as consumers, influencers and innovators. Baby Boomers are now interacting with Millennials (those reaching young adulthood around the turn of the 21st century and who were born between approximately 1980 and 2004). The interesting discovery is that there is now a “transcultural” blending of people left in the wake of the cultural revolution of the late 1960’s and into the 1970’s. These fragmented groups all share interests and circumstances where they come together to mix and merge.

How are we improving on something and why is this needed?

We are presenting the current culture recognized by our target demographics through AFRIKIN® Talks, exhibition and performance content that represents our audiences and which also provides room for our branding partners to receive a positive response to their corporate presence.

The AFRIKIN® programing platform can bring multiple demographics together in one model. This consolidated target demographic is comprised of Baby Boomers and Millennials who are an intergenerational and transcultural audience totaling over 2.3 billion people of color, coming from every country on earth and with many living in the United States.

This new model is needed because corporate entities have not studied and / or documented the cultural makeup of the new targeted market and are finding themselves making missteps due to their inability to harmonize their brands with the various types of culture (examples of this type of disconnect include, Kendall Jenner Pepsi commercial; Damien Hirst’s Treasures From The Wreck Of The Unbelievable exhibition; Hannah Black’s Open Casket painting).

What planning will increase the likelihood that our demographic will buy into our product once they become aware of it ?

Our intergenerational audience wants cultural programming and creative perceptual experiences to be a routine part of our world. The AFRIKIN® programming platform presents desirable content for families. It is attractive to a demographic comprised of influencers and innovators who are actively seeking out this content. Vigorously promoting the existence of our platform and presenting content within an accessible, flexible and scalable event model increases the likelihood of investment by our target audience and new patrons.

Development of the AFRIKIN® programming platform is being executed progressively through small to moderate event presentations in multiple markets (between 150 – 3000 attendees). These smaller event presentations are being designed for audience development in connection with the larger platform (AFRIKIN® Festival). Preliminary event programming includes culinary art, exhibition and performance content as well as AFRIKIN® Talks to offer a spectrum of cultural perception experiences. These moderate and smaller sized events allow for analysis of demographics, gauging interest in programming and development of production methodologies and best practices.

A Word From Our Founder

 

Alfonso D’Niscio Brooks – I’ve been told to use my voice to articulate a post-race framework and to engage with social transformations. I cross racial and ethnic divides, providing the world with a vision of what it could be; One in which we are all better off. I also recognize how we need to move beyond multiculturalism to transculturalism – the ability to see oneself in the other an extension through all human culture.

Since 1998, we produced national and international events. Our market research over the past five years demonstrates the need to shift our focus from traditional mainstream multicultural events, to a cost effective yet first-rate social, cultural, and economic movement. I describe our work as a turn towards the human and in so doing reveals the constructive achievements and narratives of various grassroots organizations that contributed to the internal transformation of class and economy in the world.

My attitude towards intellectual work and social relations has always been one of consistency, courtesy, forthrightness, reliability and professionalism. I proved myself as one willing to always go the extra mile to master the various approaches and responsibilities with which I am charged. It will be a pleasure to work with you on this endeavor, as we help AFRIKIN® improve the event standard as well as demonstrate how We Influence The World Through Sound & Light.

Sincerely,

Alfonso D’Niscio Brooks,
Founder, AFRIKIN®

Team Afrikin

 

Team AFRIKIN® is a dedicated and accomplished group of fine arts, entertainment, international relations, marketing, media and production professionals who together pool their expertise to create cultural events unlike any other. As a leading provider of live entertainment in the U.S., our services range from event management and programming to booking first-rate performing artists and developing effective campaigns. Our team’s unparalleled skill in creating new experiences with a social impact, demonstrates how creative people use their efforts to solve problems.

Team AFRIKIN® has an international reach as well as regional and local presences in California, Colorado, Florida and New York. Hard work and a commitment to excellence have given Team AFRIKIN® the opportunity to remain a staple resource for multicultural events in the United States. Our talented executive staff maintains a constant touch on the pulse of today’s popular culture while continually examining entertainment barometers to craft programming that consumers need. We know that talent is everywhere, however opportunity is not.

Our vision includes creating opportunities through bridging the gap between conscious artistry and the corporate realm which allows us to respond to the existing multi-layered market. Team AFRIKIN® continues to be dedicated to building this legacy of building bridges between worlds. Meet Team Afrikin®

 

The Opportunity

 

Understanding the will of the people as expressed through their art and culture presents a unique opportunity. The arts has always been a peaceful way to foster understanding between opposing sides. Culture transcends language and race. We have access to an emerging generation of bold, creatives, entrepreneurs, innovators and thinkers who are producing cottage industry wealth. These creatives have come to terms with their desire to obtain goods, they are also aware of their ability to exercise their choice in the marketplace. AFRIKIN® brings these contemporary influencers to selected regions across the United States to participate in exhibitions, AFRIKIN® Talks and performances to expose them to broader audiences.

AFRIKIN® presents a unique series with the potential of becoming a household name by virtue of its connection to the target niche market of over 2.3 billion people of color – proof that these transcultural and intergenerational people, constitute significant numbers. These groups are some of the most active communities of citizens outside of their countries, and yet there is a lack of events that highlight and target this growing demographic.

The Answer

 

The key value of AFRIKIN® is its superior original content – dynamic art, creative, culinary offerings and world-class entertainment. This content was developed to present a contrast to the negative societal elements that affect our global community and to promote social justice. The AFRIKIN® Talks innovation consortium presents discussions, interviews and lectures with artists, scholars and new influencers in the arts industry while focusing attention on the world’s collective challenges.

Fortune 500 companies and other advertisers have allocated significant resources to harness the ever growing buying power of intercultural, persons of color worldwide – a new and expanding base of consumers and influencers. AFRIKIN® is the answer to the question of how to benefit from this opportunity and tap into these new markets. AFRIKIN® has advanced its vision further to elevate and raise awareness of the profile of persons of color within the multi-layered marketplace.

A New Standard

 

What sets AFRIKIN® apart from other traditional and mainstream arts and culture gatherings is the emphasis placed on the essential components that humans need for their well being – positive, thought provoking content that motivates, comforts and promotes peace in our ever changing world. Being motivated to be facilitators of peace, first at home and then outward, creates a rhythm for life –
one world … one beat.

Marketing

 

?Team AFRIKIN® has been recognized as an important marketing resource in the arts and entertainment industry, our team having the ability to put products in a position to speak to the public in an appropriate and culturally relevant way. Team AFRIKIN® uses a well-planned promotional strategy to reach our targets from grassroots to mainstream via the following channels: paid television, radio and print advertising campaigns, public appearances by headliners on television and electronic media. ??A great deal of focus is placed on digital marketing in an effort to reach the targeted niche population of over 2.3 billion people of color, and new patrons coming from the growing number of people who rely on the internet and their smartphones to access information and services. We use these variations of media to deliver information that is tailored to specific demographics and opportunity target markets.

STREET PROMOTIONS : 3%
PUBLIC RELATIONS : 6%
PRINT : 9%
TV ADS : 9%
BILLBOARDS : 13%
SMARTPHONES : 25%
RADIO : 15%
INTERNET : 20%

Internet & Social Media

Banner ads, HTML postings, and bulletins are created and posted on all major social media and networking sites such as Facebook, Instagram, Linkedin, Pandora, Twitter, Spotify and Youtube. Mass e-mails are sent through individual networking pipelines on Google, Yahoo, and university e-mail servers and event boards.

Press Releases & Conferences

A comprehensive, all-inclusive press release is created and distributed via e-mail, through established media contacts, face-to-face interactions, and in mailings to selected media delegates on local and national levels. ?Team AFRIKIN® hosts pre-event press conferences and other promotional activities to showcase artists, announce sponsors, maintain momentum, and provide on-going exposure for the event.

Newspapers / Print Ads

?Team AFRIKIN® utilizes several print media ads to reach prospective attendees including, magazines and newspapers in major markets, billboards, street-boards and other promotional materials. Print ads comprised of images of featured artists, sponsor branding and event info is also placed in local publications.

Radio / Television

?Team AFRIKIN® produces radio ads featuring the music of participating artists and event details. Ads are aired on local and national radio stations, internet podcasts and radio shows. Television ads and on-air interviews are also used to promote the events.

Accomplishments

 
  • Reggae Carifest (New York, NY): 1998 – 2007
  • WBLS Reggae Music Fest (Long Island, NY): 2008 – 2009
  • Bayside Rocks Festival (Miami, FL): 2010
  • Miami Reggae Festival (Miami, FL): 2011 – 2014
  • Budweiser One Love Nutrifest (Miami, FL): 2012
  • Nelson Mandela Day Denver (Denver, CO): 2014 – 2015
  • Art & Reason at the Museum of Contemporary Art (North Miami, FL): 2015
  • AFRIKIN Launch (Miami, FL): 2016 – present
  • AFRIKIN Healing Our Nation (Miami, FL): 2017
  • AFRIKIN Reggae Brunch (North Miami, FL): 2017

DISCLAIMER

 
  • Credits

    AFRIKIN, Afrikin Fest, Afrikin LLC in this disclaimer represents the website and all intellectual property known or unknown in the future.

    Anything authored by the team at AFRIKIN by AFRIKIN is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

    Based on a work at http://afrikin.org/

    Permissions beyond the scope of this license may be available at http://afrikin.org/. The work on this site is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. To view a copy of this license, visit Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

  • No Warranties

    The trademark AFRIKIN , as well as certain logos and other marks used in the Site (the Marks) are owned by Brooks Creative Agency, Inc., a wholly owned subsidiary of Brooks Music Group, Inc., and used under license by its affiliated companies. You may not use the Marks displayed on this Site, or any other content on the Site, except as provided in these Terms and Conditions. Any other use is strictly prohibited and Brooks Music Group, Inc. will take all necessary action to enforce its rights. This website is provided as is without any representations or warranties, express or implied. Afrikin, Afrikin Fest, Afrikin LLC makes no representations or warranties in relation to this website or the information and materials provided on this website.

    You should assume that everything you see or read on this Site is copyrighted and may not be used except as provided in these Terms and Conditions. You may download one copy of the contents of the Site to one computer for your personal and noncommercial home use provided you do not change any copyright, trademark or other proprietary notice. If you modify or use the materials for any other purpose you will be violating the intellectual property rights of Brooks Music Group, Inc., which it vigorously protects.

    The Site provides you an opportunity to communicate with us. Please be aware that any communication, whether it be suggestions, ideas, graphics or other material, to AFRIKIN, Afrikin Fest, Afrikin LLC through the Site or otherwise will be treated as non-confidential and nonproprietary. Anything you submit, transmit or post becomes the property of Brooks Music Group, Inc. or its affiliates (hereinafter Brooks Music Group, Inc.) and Brooks Creative Agency, Inc. is free to use, without being limited thereto, any ideas, concepts, suggestions, graphics, photography, or know-how contained in any communication for any purpose whatsoever, whether commercial or noncommercial, without payment of any compensation to you.

    AFRIKIN, Afrikin Fest, Afrikin LLC has used reasonable efforts to include accurate and up-to-date information on the Site, however it makes no warranties or representation as to the accuracy of its contents. AFRIKIN, Afrikin Fest, Afrikin LLC assumes no liability or responsibility for any errors or omissions in the contents of the Site. Without prejudice to the generality of the foregoing paragraph, AFRIKIN, Afrikin Fest, Afrikin LLC does not warrant that: this website will be constantly available, or available at all; or the information on this website is complete, although true can be frequently updated, accurate or non-misleading.

    Nothing on this website constitutes, or is meant to constitute, advice of any kind. [If you require advice in relation to any [legal, financial or medical] matter you should consult an appropriate professional.] If you seek to hire us for any services mentioned you must book a consultation.

  • Limitations of Liability

    AFRIKIN, Afrikin Fest, Afrikin LLC will not be liable to you (whether under the law of contract, the law of torts or otherwise) in relation to the contents of, or use of, or otherwise in connection with, this website: [to the extent that the website is provided free-of-charge, for any direct loss;], for any indirect, special or consequential loss; or for any business losses, loss of revenue, income, profits or anticipated savings, loss of contracts or business relationships, loss of reputation or goodwill, or loss or corruption of information or data.

    AFRIKIN, Afrikin Fest, Afrikin LLC and Brooks Music Group, Inc. are not liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the Site. Without limiting the foregoing, everything on the Site is provided to you AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTIBILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. Further, Afrikin Fest assumes no responsibility for and shall not be liable for any damages to, or viruses that may infect your computer equipment on account of your access to, use of, or browsing in the Site or your downloading of any materials, data, text, images, video or audio from the Site. Your use of this Site is solely at your own risk. Because some jurisdictions do not permit the exclusions of certain warranties some of these exclusions may not apply to you. Under no circumstance shall Afrikin Fest its parent, subsidiaries or affiliates and each of the foregoing directors, officers, employees, agents, contractors, counsel, successors and assigns be liable for any damages or injury whether direct, indirect, punitive, incidental, special or consequential that results from the use of or inability to use this Site or any portion thereof including, without being limited thereto, any offering that may be made therein. This limitation of liability applies whether the alleged liability is based on contract, tort, negligence, strict liability or any other basis, even if AFRIKIN, Afrikin Fest, Afrikin LLC had been advised of the possibility of such liability. The total liability of Afrikin, Afrikin Fest, Afrikin LLC to you for all losses, damages and causes of action (in contract, tort, including without limitation, negligence or otherwise) will not be greater than the amount you paid to access the Site. You may bring no claim against AFRIKIN, Afrikin Fest, Afrikin LLC more than one (1) year after the action arose. Because some jurisdictions do not allow the exclusion of incidental or consequential damages the liability of AFRIKIN, Afrikin Fest, Afrikin LLC in such jurisdiction shall be limited to the extent permit by the law thereunder.

  • Exceptions

    Nothing in this website disclaimer will exclude or limit any warranty implied by law that it would be unlawful to exclude or limit; and nothing in this website disclaimer will exclude or limit AFRIKIN, Afrikin Fest, Afrikin LLC, Diaspora Festival, iBFF, International Black Food Fest, Inity Weekly, Rockers Movement, Rockers Apparel, Brooks Creative Agency, iBFF Miami, Nelson Mandela Day Denver or other companies now known or unknown involving Afrikin, Afrikin Fest, Afrikin LLC liability in respect of any: death or personal injury caused by AFRIKIN, Afrikin Fest, Afrikin LLC or companies negligence; fraud or fraudulent misrepresentation on the part of AFRIKIN, Afrikin Fest, Afrikin LLC or matter which it would be illegal or unlawful for Afrikin, Afrikin Fest, Afrikin LLC to exclude or limit, or to attempt or purport to exclude or limit, its liability.

  • Reasonableness

    By using this website, you agree that the exclusions and limitations of liability set out in this website disclaimer are reasonable. If you do not think they are reasonable, you must not use this website. AFRIKIN makes no representation about any other site that you may access through its Site and is not responsible for the contents of any other site. Unless expressly stated, AFRIKIN does not endorse any products or services offered by any company or person linked to its Site. You may not create a link to the AFRIKIN Site without first obtaining its written permission.

    You are prohibited from posting or transmitting any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic or profane material or any material that could constitute or encourage conduct that would be considered a criminal offense, give rise to civil liability or otherwise violate any laws. AFRIKIN will fully cooperate with any law enforcement authorities or court order requesting or directing it to disclose the identity of anyone posting any such information or materials.

  • Other Parties

    You accept that, as a limited liability entity, AFRIKIN, Afrikin Fest, Afrikin LLC has an interest in limiting the personal liability of its officers and employees. You agree that you will not bring any claim personally against AFRIKIN, Afrikin Fest, Afrikin LLC officers or employees in respect of any losses you suffer in connection with the website.

    This Site is controlled by AFRIKIN, Afrikin Fest, Afrikin LLC from its offices within the United States of America. AFRIKIN, Afrikin Fest, Afrikin LLC makes no representation that all of the contents of the Site are appropriate or available for use in other locations, and access to the Site is prohibited from locations where some or all of the content is illegal. If you choose to access this site from other locations you do so on your own initiative and you are responsible for compliance with applicable local laws. You may not use or export any contents of the Site in violation of U.S. export laws and regulations. Any claim relating to the Site content shall be governed by the internal substantive laws of the State of Florida without regard to its conflict of law principles.

    Any failure by AFRIKIN, Afrikin Fest, Afrikin LLC to enforce any of its rights under these Terms and Conditions or under applicable law shall not constitute a waiver of such rights. If any provision of the Terms and Conditions shall be deemed unlawful by a court of competent jurisdiction, or for any reason unenforceable, then that provision shall be deemed severed from these Terms and Conditions and shall not affect the validity and enforceability of any remaining provisions hereunder. These terms and conditions contain the entire agreement between you and Afrikin Fest relating to your use of the Site.

    [Without prejudice to the foregoing paragraph,] you agree that the limitations of warranties and liability set out in this website disclaimer will protect, AFRIKIN, Afrikin LLC, Afrikin Fest, Rockers Movement, Rockers Apparel, Brooks Creative Agency, iBFF Miami, International Black Food Fest LLC, iBFF, Nelson Mandela Day Denver, BB Arts Center LLC, officers, employees, agents, subsidiaries, successors, assigns and sub-contractors as well as Alfonso D’Niscio Brooks.

  • Unenforceable provisions

    AFRIKIN, Afrikin Fest, Afrikin LLC may, at any time, revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions. If any provision of this website disclaimer is, or is found to be, unenforceable under applicable law, that will not affect the enforceability of the other provisions of this website disclaimer.